SWOT Analysis of Shellys Business Case Study Example | Topics and Well Written Essays - 1750 words

SWOT Analysis of Shellys Business - Case Study Example Thus, it is true for the people who want to live their dreams and want to rule their own creative world. Clicking few pictures are a negligible part of a photographer’s life, professionalism comes with the thought of creating their own business. There are numerous aspects that need to be addressed when one is looking for setting a successful photography business. It forms a highly competitive market where every individual can own a camera and call themselves photographers. However, it depends on the credibility and acumen of the individual to make themselves different from the others (â€Å"Life through a Lens: How to Start a Successful Photography Business†). Conrad’s Photographer’s Supplies is situated in north end of Winnipeg in Canada. The owner of the business, Shelly Conrad is a photographer who has the desire to devote her time to professional photography by selling the business to the Bingley couple. ... Situation Analysis Shelly’s photography business has been doing well in the Canadian market since inception. Irrespective of that the owner is eager to sell the business so that she can continue her career as a professional photographer. She is willing to sell the business to Bingleys, who are interested to start a photography business. The Bingleys are quite impressed with the operation of Shelly’s business. They are happy with the type of equipments and fixtures that are owned by Shelly. But a SWOT analysis of the business will help the Bingleys to take the decision of purchasing the business from Shelly effectively. SWOT Analysis of Shelly’s business SWOT analysis is conducted in order to identify the state of the business. Strength The main strength of Conrad’s Photographer’s Supplies is the customer base. Shelly, the owner of the business has maintained a good relation with the customers so they naturally trust her with their photographs. The b usiness has got well acquainted in the community. Weakness The main weakness of the business is that it is taking much more time to run than expected by the owner. Thus, the business needs new improved ways for attracting customers. The business is operating from a shop which is taken in lease for three years. After the purchase of the business, if it fails to perform then the burden of the lease will be a problem for the Bingleys. Opportunity More and more people are getting into the photography profession which is making it more competitive with time. With the inception of digital cameras, the industry is expanding at a remarkable rate. Thus, there is opportunity for Conrad’s